If I were a comic book retailer, I’d get on this Aspen Comics retailer variant train.  The comics are only a dollar, so casual fans will buy them.  Plus with all the variants the Aspen obsessed are determined to buy them all.  Its win win.  Plus the big store logo means advertising.  And if you care about your customers enough to pay for covers like this, chances are your store is pretty amazing as well.

Now take a look at the art!